Something that is becoming increasingly important to the audience, in order to create relevance and familiarity, is to use relevant technologies to those watching. This is apparent in films such as One Missed Call (Eric Valette, 2008) which uses mobile phones to tap into modern generations. In our film we used a modern friendship, turned ugly. By blowing things out of proportion we give our audience a ‘what if’ scenario, and this can provide our film with the emotion and personality it needs to attract young females. This is why we used characters our audience can relate to, in order to make events more meaningful to the viewer. We tapped into the recent kidnapping tapes that have circulated the internet, such as ones from the Middle East, in order to create a relevance to the world of today. We imitated videos of hostages from real life situations and amplified them a bit to add drama. I also think that our editing style is something that would attract a young audience, with very quick editing which would leave behind older audiences from the start. The quick cuts teamed with contemporary effects are something that a younger audience would enjoy. In the sequence we also used the Enigma Code to interest and involve the viewer, because this is something which the audience enjoys. We did this by having the early twist, when the ‘kidnapped’ girl gets up it makes the viewer wonder what is going on.
How we implemented this...
- The friendship between Samantha and K Williams is not clear cut. Two different sides are represented by having emotion from each of our characters. Each have their own close ups and ghosting effects.
- Realism, in terms of the hostage video. We wanted an uncluttered tape which is reminiscent of real kidnap videos, unlike maybe an over dramatic style of hostage in Saw (James Wan, 2004). We let the emotion bring the impact in the tape.
- Effects are used throughout, which attract younger audiences as they lean more and more about computing and like to see conventions broken. Ghosting effects are seen in films like Saw and are often used to show the hostage in agony.
- Age of actresses, simply put, it makes it easier for the audience to relate to someone of their own age.
- Enigma Code was something we wanted because it makes for the best types of films with suspense and tension. We did this by immediately including the first twist, what this offers is not only the first enigma of 'whats going on?' and 'why?' but it offers a promise of twists to come.
Did this all work...
Yes! Our feedback showed an average of 8-9 out of 10 for how good our film was, which shows that the audience enjoyed our film sequence, and whats more there were very few who said they would not watch the rest of the film. Our feedback also demonstrated the high understanding of our audience, who generally understood what was happening on screen.
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