Launching a Film

Release of a Film
Audience - You need to successfully target and market your film.
Budget - How much will it sell and how much should you put into it. Different genres make diferent amounts of money at the box office.
Promotion - Really to be heavily linked with target audience. How will you appeal to them.

Position and Audiences
Know your market - Research your the market, what audiences want what? You need to know the market enough to judge what they want. Use whatever you can to get to know them (questionnaires?)
Genre - Specialise on a genre through your research.

Target Audience
Clarity - The importance is to be 100% clear who your target audience is.
Focus - Use past comparisons, to see what did or did not work.
Research - Get to know your particular target audience.

Competition
Stand out - Your film needs to stand out amoung others, why will they watch your film?
Better - Your film needs to be more exciting and more innovative.
Release Date - Has to be relevant to your audience,when are they on holiday? when can they go to the cinema?

PA and Budget
Advertising
Film Costs

Word of Mouth
Make or Break - Good or bad word of mouth will make or break your release. Word of mouth is the most critical advertising your film can get.
Advance Sreenings - These allow to start up word of mouth advertising before the release of the film.

Marketing Plan
Advertising - Has to be well thought out and executed to attract audience.
Press - Very important in relation to word of mouth advertising.
Interviews - A more personal approach between the actors/director and the audience
Word of mouth - The key to advertising
Viral Campaigns - Internet campaigns, which can really boost films if well launched.

Film Trailers
The key - Make sure you portray what you want to of your film. This is the first exposure to the audience.
The Best - The trailer has to be the the best sequences of the film, a promise to the audience for more.

Link Between
Where will you publish yor film

Digital Marketing
Viral Marketing - Creating word of mouth.
Websites - Games, Quizes, Trailers, Info.

Test Screenings
Expectations - Does your film meet expectations? Get feedback from the target audience. Get them to fill out questionnaires and answer questions. Does your film have to changed? Was the feedback good or bad?

Persuading Cinemas
Licenses - You need to sell your films licence to as many cinemas as possible to get it at as many cinemas as possible for launch day and beyond.
Selling - Why will they buy your license? How will yours entice them?

Opening Weekends
Make or Break
Success - The opening weekend must go well in order for the film to advance well.

Piracy
Large Problem - Costs the film industry huge losses of money. Huge amounts of money go into the avoiding of films being pirated before release. It could cost your film dearly.